With the increasing prevalence of multimodal content on social media, sentiment analysis faces significant challenges in effectively processing heterogeneous data and recognizing multi-label emotions. Existing methods often lack effective cross-modal fusion and external knowledge integration. We propose SentiMM, a novel multi-agent framework designed to systematically address these challenges. SentiMM processes text and visual inputs through specialized agents, fuses multimodal features, enriches context via knowledge retrieval, and aggregates results for final sentiment classification. We also introduce SentiMMD, a large-scale multimodal dataset with seven fine-grained sentiment categories. Extensive experiments demonstrate that SentiMM achieves superior performance compared to state-of-the-art baselines, validating the effectiveness of our structured approach.

--This study explores the intersection of fashion trends and social media sentiment through computational analysis of Twitter data using the T4SA (Twitter for Sentiment Analysis) dataset. By applying natural language processing and machine learning techniques, we examine how sentiment patterns in fashion-related social media conversations can serve as predictors for emerging fashion trends. Our analysis involves the identification and categorization of fashion-related content, sentiment classification with improved normalization techniques, time series decomposition, statistically validated causal relationship modeling, cross-platform sentiment comparison, and brand-specific sentiment analysis. Results indicate correlations between sentiment patterns and fashion theme popularity, with accessories and streetwear themes showing statistically significant rising trends. The Granger causality analysis establishes sustainability and streetwear as primary trend drivers, showing bidirectional relationships with several other themes. The findings demonstrate that social media sentiment analysis can serve as an effective early indicator of fashion trend trajectories when proper statistical validation is applied. Our improved predictive model achieved 78.35% balanced accuracy in sentiment classification, establishing a reliable foundation for trend prediction across positive, neutral, and negative sentiment categories. I NTRODUCTION The fashion industry has always been characterized by rapidly evolving trends and shifting consumer preferences.

Sentiment analysis of alternative tobacco products on social media is important for tobacco control research. Large Language Models (LLMs) can help streamline the labor-intensive human sentiment analysis process. This study examined the accuracy of LLMs in replicating human sentiment evaluation of social media messages about heated tobacco products (HTPs). The research used GPT-3.5 and GPT-4 Turbo to classify 500 Facebook and 500 Twitter messages, including anti-HTPs, pro-HTPs, and neutral messages. The models evaluated each message up to 20 times, and their majority label was compared to human evaluators. Results showed that GPT-3.5 accurately replicated human sentiment 61.2% of the time for Facebook messages and 57.0% for Twitter messages. GPT-4 Turbo performed better, with 81.7% accuracy for Facebook and 77.0% for Twitter. Using three response instances, GPT-4 Turbo achieved 99% of the accuracy of twenty instances. GPT-4 Turbo also had higher accuracy for anti- and pro-HTPs messages compared to neutral ones. Misclassifications by GPT-3.5 often involved anti- or pro-HTPs messages being labeled as neutral or irrelevant, while GPT-4 Turbo showed improvements across all categories. In conclusion, LLMs can be used for sentiment analysis of HTP-related social media messages, with GPT-4 Turbo reaching around 80% accuracy compared to human experts. However, there's a risk of misrepresenting overall sentiment due to differences in accuracy across sentiment categories.

Sentiment analysis (SA) is a process of identifying the emotional tone or polarity within a given text and aims to uncover the user's complex emotions and inner feelings. While sentiment analysis has been extensively studied for languages like English, research in Bengali, remains limited, particularly for fine-grained sentiment categorization. This work aims to connect this gap by developing a novel approach that integrates rule-based algorithms with pre-trained language models. We developed a dataset from scratch, comprising over 15,000 manually labeled reviews. Next, we constructed a Lexicon Data Dictionary, assigning polarity scores to the reviews. We developed a novel rule based algorithm Bangla Sentiment Polarity Score (BSPS), an approach capable of generating sentiment scores and classifying reviews into nine distinct sentiment categories. To assess the performance of this method, we evaluated the classified sentiments using BanglaBERT, a pre-trained transformer-based language model. We also performed sentiment classification directly with BanglaBERT on the original data and evaluated this model's results. Our analysis revealed that the BSPS + BanglaBERT hybrid approach outperformed the standalone BanglaBERT model, achieving higher accuracy, precision, and nuanced classification across the nine sentiment categories. The results of our study emphasize the value and effectiveness of combining rule-based and pre-trained language model approaches for enhanced sentiment analysis in Bengali and suggest pathways for future research and application in languages with similar linguistic complexities.

Mental health support in colleges is vital in educating students by offering counseling services and organizing supportive events. However, evaluating its effectiveness faces challenges like data collection difficulties and lack of standardized metrics, limiting research scope. Student feedback is crucial for evaluation but often relies on qualitative analysis without systematic investigation using advanced machine learning methods. This paper uses public Student Voice Survey data to analyze student sentiments on mental health support with large language models (LLMs). We created a sentiment analysis dataset, SMILE-College, with human-machine collaboration. The investigation of both traditional machine learning methods and state-of-the-art LLMs showed the best performance of GPT-3.5 and BERT on this new dataset. The analysis highlights challenges in accurately predicting response sentiments and offers practical insights on how LLMs can enhance mental health-related research and improve college mental health services. This data-driven approach will facilitate efficient and informed mental health support evaluation, management, and decision-making.

With the proliferation of social media posts in recent years, the need to detect sentiments in multimodal (image-text) content has grown rapidly. Since posts are user-generated, the image and text from the same post can express different or even contradictory sentiments, leading to potential \textbf{sentiment discrepancy}. However, existing works mainly adopt a single-branch fusion structure that primarily captures the consistent sentiment between image and text. The ignorance or implicit modeling of discrepant sentiment results in compromised unimodal encoding and limited performances. In this paper, we propose a semantics Completion and Decomposition (CoDe) network to resolve the above issue. In the semantics completion module, we complement image and text representations with the semantics of the OCR text embedded in the image, helping bridge the sentiment gap. In the semantics decomposition module, we decompose image and text representations with exclusive projection and contrastive learning, thereby explicitly capturing the discrepant sentiment between modalities. Finally, we fuse image and text representations by cross-attention and combine them with the learned discrepant sentiment for final classification. Extensive experiments conducted on four multimodal sentiment datasets demonstrate the superiority of CoDe against SOTA methods.

In the burgeoning field of Large Language Models (LLMs) like ChatGPT and LLaMA, Prompt Engineering (PE) is renowned for boosting zero-shot or in-context learning (ICL) through prompt modifications. Yet, the realm of the sample design for downstream fine-tuning, crucial for task-specific LLM adaptation, is largely unexplored. This paper introduces Sample Design Engineering (SDE), a methodical approach to enhancing LLMs' post-tuning performance by refining input, output, and reasoning designs. We conduct a series of in-domain (ID) and out-of-domain (OOD) experiments to assess the impact of various design options on LLMs' downstream performance, revealing several intriguing patterns that hold consistently across different LLMs. Based on these insights, we propose an integrated SDE strategy, combining the most effective options, and validate its consistent superiority over heuristic sample designs in complex downstream tasks like multi-aspect sentiment analysis, event extraction, and nested entity recognition. Additionally, analyses of LLMs' inherent prompt/output perplexity, zero-shot, and ICL abilities illustrate that good PE strategies may not always translate to good SDE strategies. Code available at https://github.com/beyondguo/LLM-Tuning.

This study addressed the complex task of sentiment analysis on a dataset of 119,988 original tweets from Weibo using a Convolutional Neural Network (CNN), offering a new approach to Natural Language Processing (NLP). The data, sourced from Baidu's PaddlePaddle AI platform, were meticulously preprocessed, tokenized, and categorized based on sentiment labels. A CNN-based model was utilized, leveraging word embeddings for feature extraction, and trained to perform sentiment classification. The model achieved a macro-average F1-score of approximately 0.73 on the test set, showing balanced performance across positive, neutral, and negative sentiments. The findings underscore the effectiveness of CNNs for sentiment analysis tasks, with implications for practical applications in social media analysis, market research, and policy studies. The complete experimental content and code have been made publicly available on the Kaggle data platform for further research and development. Future work may involve exploring different architectures, such as Recurrent Neural Networks (RNN) or transformers, or using more complex pre-trained models like BERT, to further improve the model's ability to understand linguistic nuances and context.

We investigate the impact of a discussion snippet's overall sentiment on a user's willingness to read more of a discussion. Using sentiment analysis, we constructed positive, neutral, and negative discussion snippets using the discussion topic and a sample comment from discussions taking place around content on an enterprise social networking site. We computed personalized snippet recommendations for a subset of users and conducted a survey to test how these recommendations were perceived. Our experimental results show that snippets with high sentiments are better discussion "teasers."